At Sobair Design, we partnered with the Sudanese Student Association at the University of Calgary to craft a fresh and impactful visual identity. Our goal was to create branding that resonated with their cultural values while engaging the broader university community. In addition to developing a modern, cohesive logo and branding elements, we designed a promotional poster aimed at increasing their presence on social media and boosting brand exposure. By combining cultural authenticity with modern design strategies, we were able to help the association strengthen its identity and expand its reach within the student body.